Diego Reis

About

I run my businesses with an AI executive board. The AI CFO is one seat of it.

I'm Diego Reis. Over 20+ years I've built and run companies across events, SaaS and digital products. Somewhere along the way I got tired of making important financial decisions on instinct, so I built a system that forces structure into every one of them.

Portrait of Diego Reis

Why it exists

A fractional CFO is out of reach for most founders. Structure shouldn't be.

A fractional CFO costs around €2,000 a month. Most founders never get one, and end up deciding alone instead — on pricing, hiring and investments that deserve a second opinion. The AI CFO packages the questions a real CFO would ask into a system you can run yourself, on your own numbers, any time you need it.

Who it's for

Built for people who decide with real money on the line.

  • Founders making six-figure decisions without a finance team
  • Operators who want a second opinion before committing money
  • Agencies, SaaS and e-commerce businesses that need clearer margins